Maru Ibáñez
Co-founder and CEO. Leads the business and works with teams to understand their needs, support adoption and turn lessons into products.
About us
We build with the teams doing the work.
We're Maru and Juanse. Based in Argentina, we work with small and midsize businesses across Latin America to make their operations visible and turn that knowledge into practical improvements.
Juan Segundo Hevia
Co-founder and CTO. Builds HeyBeta's products and explores how AI can capture knowledge, support decisions and improve processes.
Understand before you transform.
The value of AI starts with people's work: understanding it, testing an improvement and learning from what changes.
Read our manifesto ↗